You’ve heard a lot about chatbots, conversational marketing, and Messenger marketing, but still, have no clue how could they be of use to you? Do you need them at all? Do these things really work? Or perhaps it’s you who doesn’t know what chatbots are all about and how can they help you? If the answer to at least one of those questions is ‘yes,’ then this one is written with you in mind ;)
Conversational marketing is nothing more than a conversation with your potential client. The thing is that it’s automated via a chatbot. It’s this little contraption that sends messages in your place, allowing you to handle thousands of clients simultaneously. The conversation is supposed to create a client-brand relationship by keeping the interlocutor engaged in activities happening in the chatbot. Therefore, it’s the chatbot’s role to provide your consumer with fun exercises that make the customer acknowledge your product to the client and, finally, to sell it. What kind of chat are we talking about, specifically? Well, it can be a Messenger-based one or a website one (the so-called live chat). Okay, but why should you use conversational marketing at all? Below you will find seven challenges of today’s marketer that can be easily solved using conversational marketing!