Social Commerce On Facebook: Top Tips
Social commerce is not a buzzword any longer. Brands are trying to make the most of it and if they do not invest in it already, then they soon will. It does not come as a surprise that brands want to invest in social media, since we spend five years of our lives online. And it simply means up to five years of being covered with marketing communication. Needless to say that this number is still growing, too. No matter what we personally think about it, social commerce is a big opportunity for each online store and they see a chance to sparkle, using even more ways of drawing some attention to their offers.
Buying via social media platforms is still something new to customers, but they are becoming increasingly more convinced to do so and more often require having the opportunity to buy from brands via social. During the second quarter of 2019, the average value of online shopping orders via social media platforms was $79. Of course, this number will continue to grow with the development of social media platforms—and they are fully aware of the money flowing.
What is social commerce and why are brands getting more involved in providing it to their customers? Why, in 2020, you simply cannot ignore this trend? Read on to find out.