It’s no secret that artificial intelligence is increasingly used in marketing and sales - and lead generation is no different. There are plenty of AI & automation tools at your disposal, and they are already quite popular. 30% of B2B marketers use AI to identify new opportunities, but AI can also support you in defining the target audience, reaching out to your prospects, tailoring your content to them, and engaging in meaningful conversations.
How come? Apart from using AI-powered chatbots, which we’ve already mentioned, you could also leverage artificial intelligence to find new leads and sort them out. To put it simply: Instead of wasting time and effort on building long lists of leads with potentially low potential to purchase, lead generation tools based on AI & automation can help you create proper lead lists, and qualify them later. AI systems are able to analyse all the leads carefully, compare them against financial and marketing data, and identify future trends for lead generation or potential spend on them, just to name a few.
AI & automation are also invaluable when it comes to distributing your content and targeting the right people and the right time. Basically, providing potential buyers with relevant content can easily encourage them not only to leave their contact details but even to buy from you. And that’s precisely what AI can help you with, as it helps with scheduling and sending personalised messages at specific times. This way, you don’t have to monitor your visitors constantly, and choosing the right opportunities yourself - proper lead generation tools will do that for you.