No matter if you consider 2020 to be the start of a new decade, or you’re among those that think it’s going to begin in 2021, one thing is for sure: we’re at the doorstep of a new era. Conversational marketing is becoming increasingly more prominent, and here’s a handful of statistics to prove that:
- As of 2019, 66% of customers claimed that they prefer to contact companies through messaging apps. A similar number answered that they are using this channel increasingly more with every year.
- There are 300,000 active bots on Facebook Messenger, and the number is growing very fast. It is hardly a surprise, as intuitive and code-free chatbot building platforms are increasingly more popular.
- Conversational marketing is not just about typing – 40% of adults use voice search at least once a day.
Stats are one thing, but we’ve decided to dig deeper nevertheless. We’ve asked some experts from the conversational marketing field to share their thoughts and predictions for the upcoming decade. What can we expect to see in the coming years, and what are going to be the main conversational marketing trends? Keep on reading to find out!