This is one of the most popular methods of content distribution, and it definitely should be one. Identify the most used social networks by your target group and create a posting strategy. As mentioned earlier, you should not annoy your followers with the same posts over and over. Create a content plan for the chosen platforms and make sure to deliver value in your social media posts. Every channel has a different dynamic. For example, you can share several tweets every day, but only one or two posts on Facebook and LinkedIn. What is crucial on Twitter is the usage of hashtags and handles. Tag influencers and organizations that might be interested in your piece of content. Post quotes, stats and highlights to attract followers to read your articles. While posting on Facebook and LinkedIn, you can use animations or short videos to encourage followers to get familiar with your content. It is a good idea to post key takeaways in bullet points, which can make your article easier to digest and seem more interesting.
Choose wisely the time of posting. When do your customers have the time to get familiar with your content? For example, if you are sharing an article or an hour-long video, you can not expect that people will have time to watch it during a workday. On the other hand, if you are publishing an infographic or a ten-minutes podcast, you can post about it in the morning so that users can check it out while commuting to work.
Remember that the Internet does not end on mainstream social media platforms. Find out about niche social networks that are relevant to your audience (Reddit, HackerNews, etc.).