Online Marketing

How to use Messenger Code - 5 examples

BY Chatbotize Team
6 months ago
Chatbotize - Chatbot

Messenger Codes work in a similar way to classic QR codes, but there is one crucial difference that makes the big difference and creates, therefore, a big impact for its usage- once scanned the Messenger application will start and a new lead is acquired. How it works? Just open the camera built into the Messenger, scan the code, and your chatbot will automatically start. That's not all - you can create several Messenger Codes and place them in any places, ads, products (read more in this article!). You can also personalise the welcome message for each code! Below are examples of practical applications of Messenger Codes that will take your business to the next level!

1. Messenger Codes on… products

Place the Messenger Codes on the packaging and (in) magical manner keep in touch with the customers who purchased your product. By using different codes for each type of product, you segment your users and know what exactly they bought! Is not this a powerful tool? It is not the end. Encourage customers to scan codes, promote a competition that you organise in a chatbot or conduct a satisfaction survey. You can also suggest that it is the best channel to contact your brand and suggest scanning the code to ask questions or get valuable information. And at Messenger, you automate the most frequently asked questions and enjoy savings in customer service, right? :)

2. From offline advertising to digital channel

Do you know the audience who is exposed to your offline campaigns? Who is the person that stops to read your poster or billboards? Is it possible to interact with this audience once you capture their attention by offline marketing? Thanks to Messenger Codes yes! Add to your usual ads a Messenger Codes and combine the experience of outdoor and digital advertising. Create different versions of Messenger codes, segment users, e. g. By poster location, media type or type of content. In this way, you will have a great knowledge of your users and the effectiveness of specific ads will be captured!

3. Employee recruitment

Use a dedicated QR codes for employee recruitment as well! Place the QR code for example on the employee uniform and quickly distribute the news about newly opened positions. Create several of them also for individual positions and distribute it to the potential interested parties and enjoy the effective recruitment process. Attention, you might be dealing with high application numbers, so be prepared!

4. Events, conferences, meetups

When preparing your conference materials, you can for instance use Messenger code to direct participants to chatbot who will inform them about the necessary agency for the day. From the moment they will scan the conference code they will be fully informed about what it happening right from their pocket- without downloading mobile application! You can actually notify them about changes, important moments, and even send a notification when the next edition of your wonderful event is approaching. You can also go a step further and create a chatbot that will handle your event from start till finish!

5. Promotions

The goal of anyone who owns a chatbot is to get as many valuable users in as possible. Messenger Codes are a fantastic source for that! Place the code on a leaflet, outdoor advertisement, in outlets, stores, insert it into a delivery box that will be received by a new audience that will be motivate with receiving the discount code if they will scan the code. In this way you do not only gain new chatbot users but also a valuable knowledge about them!

We have just gave you a few ideas of the usage of Messenger Code, but we are convinced that you will come up with unique way of usage that will suit your business. In this matter, only your imagination limits you. So good luck!