Acquiring customers by using the "Click-to-Messenger" ads

Guides and tutorials

BY Maciej Ciołek
7 months ago
Chatbotize - Chatbot

You can get users into a chatbot in many ways, but one of the most effective ones are Facebook ads like “Send message". These ads are displayed on user's News Feed, and the call-to-action button of an ad with the Messenger icon leads them directly to their Messenger. Moreover, nowadays this is becoming even more of a common practice that users are used to and expect to be engaged with a chatbot.

1. How to create an advertisement “Send message"

You can create a Messenger specific advertisement in the Ads Business panel. Start by creating a new campaign and then follow the steps below.

  1. Select "Messages" as your ad type, name your campaign and click "Continue":

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2.On the next screen in the "Messages" section, select "Click to Messenger":

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  1. Specify your target group, budget and then click "Continue".

  2. In the next step, you can get create just like with any other ads on Facebook. However, you must remember to check that the following setting is ON: Use your bot’s "Get Started “screen . You will find this setting in the "Messenger Setup" section.

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2. Do I need to configure also my chatbot?

You do not have to do anything else. If the bot is running on your Messenger, the users who click on the ad will be moved to the chatbot, who will greet them by a welcome message, that you can customise in the Chatbotize panel.

3. Customise yours chatbot for an ad!

Ads on Facebook support our referral link mechanism, about which we have talked in a dedicated article here. So all you need to do is create a referral link in the Chatbotize panel and use it as parameter ref= when configuring the URL parameter in you ad, as the example bellow indicated:

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