Conversational marketing explained: the ultimate guide
Human contact is a two-way phenomenon by nature – it’s always been all about conversations.
Marketing professionals, however, haven’t always followed that rule. Throughout the 20th century, the message buy our product was sent out to the public. And that was it – no response expected, no contact details provided.
Two decades into the 21st century, the customers expect something entirely different. They don’t just expect to find the solution to a problem. They need someone to answer their questions, dispel any doubts, listen to their feedback and develop a long-lasting relationship.
And this is where conversational marketing comes in. The monologue turns into a genuine, one-on-one dialogue. The customer becomes an equal participant in the discussion.
Wondering how conversational marketing works and what’s in it for your business? You’re in the right place!
With this article, you’re going to learn:
what is the definition of conversational marketing
what are the main areas in this field
what are the current conversational marketing trends
which tools are used by conversational marketers
Ready to make your communication more conversational? Let’s dive right in!