m.me links - what are they and how to use them?

Guides and tutorials

BY Maciej Ciołek
5 months ago
Chatbotize - Chatbot

Chatbots on Facebook Messenger are directly linked to the Fan page. Therefore, it would seem that the easiest way to encourage your audience to start talking to your bot is to inform them that they have just joined your Fan page and that they should click the “sent message” option…well, it would be a miracle if every one of them would do it at first instance. Fortunately, the truth is that we possess a very powerful tool that could achieve this effect, however, we know so little about it- the m.me links!

1. What are the m.me links?

Facebook Messenger allows you to create a link that when clicked, the user will automatically start a conversation with your bot. The mechanism is very simple and effective when it comes to boosting your conversions. What’s more, it is a platform-independent solution, meaning that it works both on mobile and desktop devices. 

2. How do you build m.me link?

Firstly, you need to know the alias of your Fan page that you can identify in few steps: all you need to do is open your Fan page in the browser on your computer and check the content at the end of the address bar. As an example, let us use the Chatbotize Fan page, which has the following address:https://www.facebook.com/chatbotizecom. And the alias for our Fan page is: chatbotizecom Now, to build the m.me link, all you need to do is use an alias and add it to the following link: http://m.me/. So m.me link for Chatbotize would like like this: http://m.me/chatbotizecom

Click the link and see what will happen :)

3. So what is the secret of m.me link?

M.me links can be used as so-called referral links that we can create simply by adding to them a parameter, which is properly handled by our bot. This mechanism allows us to track the source of visits to the bot or to customise the welcome content.

Now imagine that you are making a Christmas campaign and that you would like to share link 3 with different influencers in order to measure which one was the best in conversions :) Let's assume that our influencers are called Influencer A, Influencer B and Influencer C and that we have a cooperation with them during the Christmas campaign 2018.

Now, just add the "? Ref =" parameter to the link created earlier. For our influencers it will look like this:

In the next part, we'll talk about how to set up the Chatbotize platform and get the best out from this campaign.

4. How do I use referral links on Chatbotize platform?

As part of the Chatbotize platform, there is a plugin called "Referrals" and it allows you to manage the following referral links actions:

  • create a referral links
  • customise the welcome message, which will be different than the default greeting of the chatbot, therefore you can customise it for the given audience
  • automatically create segment from all people who have used the referral links

Now it is time for you to create your Referrals plugin, so go ahead and then watch this video below: