E-commerce - how to increase online sale with chatbot

Online Marketing

BY Chatbotize Team
a year ago

Chatbots are revolutionising the e-commerce market. This should not surprise us because they perfectly respond to the growing demands of its customers. The client expects individual treatment, personalised offer, and interesting promotional campaigns. However, e-commerce efforts often go unnoticed, because current communication channels do not allow them to reach the customer effectively. For example, let's look at newsletter, if it does not end up in spam, is is most likely lost in the mailbox among hundreds of messages from the competition. On the other hand, SMS messages limit the required creativity. AdWords, and Facebook ads? They devour marketing budgets in the blink of an eye. Messenger has not only become the new communication channel between the brand and the client but it is also increasingly becoming a very strategic tool. And what’s more it is for free! So let’s look at 5 examples of how can you increase your sales in e-shop without spending even a penny for advertisement:

1. Product availability notification

The customer did not find what he was looking for? Was he looking for different size? No item in stock? Instead of sending an e-mail, notify him on Messenger. An email inbox is a relic of the past. 19% of people check their email less frequently than once a day, while most users read messages on Messenger as soon as they receive them. So be where your clients are!

2. Order status and delivery notification

Easy access to important information for the customer builds a positive relationship with the brand. Send a message to Messenger when the package is forwarded to the courier. Shorten the communication path. Ask the customer directly, inform him about the product he is looking forward so eagerly, and will certainly come back at the earliest opportunity.

3. New product notification

Use the subscription mechanism and send customers automatic news about new products. You can customise the content to your preferences by creating a recommendation system. The last customer order was a TV set? Send him a message asking how it works and suggest to him a set of speakers.

4. Recurring orders

Jan orders coffee for his coffee machine on average once every six months. He writes the name of his favourite producer on Google and clicks one of the first links at random. His wife, Magda, orders cosmetics usually once a month. So all items need to be regularly replaced, right? And this creates a great opportunity to buy these so much-needed items. Magda checks the prices of the most expensive things in several stores and chooses the one with the best offer. It is very time consuming for her to search so many websites, but she cannot decide at which store she has a better deal. Here the cream costs few euros less, there the parcel is free ...

The dream of every "online business” is to win Jan and Magda as clients. Once and for all. Sounds like a plan? Use the Messenger to automatically remind Jan that he has recently ordered coffee 5 months ago and that his is soon running out of it again. Send a message to Magda with a discount on her favourite cream before she even thinks to look at the competition! Go a mile extra and take the problem off their head - the system will fill in the order automatically and will only send them a request for acceptation along with a link to online payments.

5. Promotions and discount coupons

Save the SMS budget. Forget inefficient newsletters. And send the coupon or discount code directly to Messenger.

These are just some of the possible uses of chatbot in e-commerce. Messenger also allows you to implement creative marketing campaigns, quizzes, contests that are viral spreading on the Internet and much more. Do you want to talk more about the possible uses of chatbot for your business? Contact us!