Conversational marketing toolbox

BY Chatbotize Team
14 days ago
Chatbotize - Chatbot

While working as a marketer, you need to have a lot of skills to achieve your goals. Fortunately, you can take advantage of online tools to boost your performance and get better results. In the following article, you'll find a set of solutions that can be very helpful in planning and executing a conversational marketing strategy. To learn more about conversational marketing, check out our ultimate guide!

Research tools

Conversational marketing is all about interaction and understanding. Once you identify your customers, as well as their needs, preferences and favorite social media platforms, you can provide them with more suitable messages.

Make my persona is an online tool provided by HubSpot. You can use a template to create your marketing personas with all the essential information in minutes. image1

Answer The Public is a free tool that enables searching for questions that Internet users ask regarding keywords. That way, you can find out what kind of content can be helpful for your customers.

BuzzSumo helps with finding the most engaging content on a given topic. You can learn more about your target group preferences and identify benchmarks for your marketing actions.

Facebook Ad Library can be helpful for research and benchmarking. You can search through Facebook Ads and check out how the most successful brands use ads on this social media platform. If you create a lot of content, you need to be creative, so it's worth getting inspired ;)

Platforms

Conversational marketing is focused on engaging customers and getting their feedback. This customer-centric approach can be realized thanks to many channels, such as social media, e-mail, live chat, landing pages and more. We’ve gathered some tools that you might find helpful in your work.

Chatbotize is an all-in-one conversational marketing platform. You can use it for creating a chatbot for your website or Facebook Messenger without any coding skills! Chatbotize provides ready-to-use plugins, so you only have to come up with an idea and fill in the templates with your content. Moreover, its Inbox integrates all your messages so that your agents can have access to every conversation in one place. image3

Freshmail provides an e-mail marketing solution. Use templates to craft aesthetic and powerful messages. Remember, that conversational marketing is more than just newsletters. Create engaging and personalized e-mails to interact effectively with your target group. Use automation and real-time tracking to make the most of your campaigns.

Landingi offers a tool for creating landing pages without any professional skills. In its drag and drop editor you can create landing pages in minutes. That way, you can provide your customers with more personalized websites and, therefore, convert better.

Typeform is an easy-to-use solution for designing forms. As mentioned before, feedback is an essential element of conversational marketing. With surveys and questionnaires, you can gather more information about your audience and adjust your strategy accurately. You can customize your forms so that they fit your organization's branding.

Text editing

Your messages must be top-notch! Check out which tools might help you create an excellent text.

Grammarly is one of the most well-known AI-powered writing assistants. It provides not only a spell-checker but also grammar corrections, as well as suggesting more suitable synonyms. What’s more, Grammarly lets you adjust your text to a desired style and engagement.

Hemingway can be an alternative to Grammarly, mentioned above. Among spell-check, synonyms, and other tips, you can find out if your text is easy-to-read and well-formatted.

Ludwig.guru is a handy tool for finding context for some given words, paraphrasing, comparing the frequency of words, and much more.

Content creation

Even excellent text sometimes needs to be boosted with visuals. For example, while using chatbots you might need some graphics or videos to engage with your audience. These tools can save the day:

Biteable is an intuitive solution for creating short animations. Use hundreds of templates and motives to create engaging content. A short video is an excellent idea for promoting a piece of content or any other marketing activity. image2

Lumen5 is an AI-powered tool that automatically creates a video with highlights from your articles. You can customize the videos if you want or simply use ones prepared by the system.

Canva is an online tool for creating graphics, infographics, and videos (with a premium plan). Canva provides many formats so that you don't have to check whether your graphics will fit Facebook or Instagram. Just choose the desired type of content and easily design visuals with no special skills.

Delesign provides royalty-free illustrations that are perfect to use on social media or websites.

The noun project is a platform with icons. It can be helpful for creating any kind of visual content.

Photo banks like Kaboompics, Rawpixel or Pixabay can provide you with high-quality pictures that you can use for free.

As the market is filled with online tools for marketers, you need to take your time to select the ones that best fit your organization's needs. Decide which factors are the most crucial for your business, whether it's cost-effectiveness, intuitiveness, or teamwork friendliness, etc. Most of these solutions provide a free version or at least a free trial so that you can test them and check out if you find them useful.