Check out what are the most significant advantages of implementing bots for business.
Chatbots are time-saving
Think about every repetitive question and simple tasks that your team faces. You could automate such conversations to save your employees' time and enable them to focus on more complex and important tasks. Moreover, bots respond immediately and can handle an endless number of conversations at the same time, so that your customers can get help faster and at any time (chatbots are available 24/7). That way, you can optimize your teams and improve productivity, as employees can be more efficient once they get more meaningful and challenging responsibilities than responding to repetitive questions.
Chatbots enhance marketing campaigns
Nowadays, brands need to be creative in their social media campaigns, and conversational marketing can be a game-changing solution. To keep up with trends and reach your customers where they are actually active, use messaging apps like Messenger, WhatsApp, Slack etc. That way, with a customized and engaging conversation, you can get your customers’ attention, provide them with a personalized offer and simply build a relationship. You can use bots for running social media contests, distributing promo codes, gathering feedback and much more.
Chatbots can help your sales team
Do chatbots increase sales? They surely can! A great idea is to design a bot that helps with the sales funnel. During each interaction, take the customer through every stage of your sales funnel. That is how you can turn Messenger users, for example, into your customers and even brand ambassadors. Via bots, you can even sell your products and propose an upselling based on the data you have. You can use a Messenger bot instead of an e-mail to send your newsletters and nurture leads. The sky's the limit!
Chatbots are easy-to-implement
It may seem that implementing a bot in a live chat on your website or in Messenger requires advanced programming skills. This would be true if there weren't many chatbot platforms available on the market. With such solutions, you can take advantage of ready-to-use, fully customizable plugins and scenarios that you only need to fill out with your own content. That way, with no fuss, you can start using bots for your brand and engage your customers.
Chatbots are cost-saving
As mentioned before, thanks to using bots on your website and in Messenger, you can save your employees' time. And, as we all know, time is money. Once you optimize your team's workflow, you can boost productivity and manage your team more efficiently. If you choose a chatbot provider that enables integrating your customer service channels, you can have one inbox for all contact channels and provide truly omnichannel customer support.