Guides and tutorials

Acquiring users using the "Click-to-Messenger" ads

BY Maciej CioĊ‚ek
a month ago
Chatbotize - Chatbot

You can get users into a chatbot in many ways, but one of the most effective ones are Facebook ads like "Write to us". These ads are displayed on the user's board, and the "Write to us" button with the Messenger icon distinguishes them. Facebook users have become accustomed to the fact that after clicking on the ad, Messenger will be launched where they will be engaged by the bot.

1. How to create an advertisement "Write a message"

You can create an advertisement in the Ads Configuration panel on Facebook Ads. Start by creating a new campaign and then follow the steps below.

  1. Select "Messages" as your ad type, name your campaign and click "Continue":

Screen Shot 2018-12-03 at 17.35.19

  1. On the next screen in the "Messages" section, select "Click to Messenger":

Screen Shot 2018-12-03 at 17.36.59

  1. Specify your target group, budget and then click "Continue".

  2. In the next step, you can create creatives just like other ads on Facebook. However, you must remember to check "Use your bot's" Get Started "screen" in the "Messenger Setup" section.

Screen Shot 2018-12-03 at 17.40.00

2. How to configure a bot?

You do not have to do anything else. If the bot is running on your Messenger, the users who click on the ad will be moved to the chatbot, who will be greeted by a welcome message configured in the Chatbotize panel.

3. How to customize the bot's greeting to the ad?

Ads on Facebook support the reflinek mechanism, which has been described here. All you need to do is create a reflbb in the Chatbotize panel and pass it as paramer ref= when configuring the creative as in the example below:

Screen Shot 2018-12-03 at 17.55.22