For online stores, their webpage is absolutely crucial. Even the best possible marketing campaign can be fruitless if a website isn't well-optimized.
Use a unique value proposition
It expresses the advantage of your products or brand over the competition. Think of the most significant features of your e-commerce and use them to attract buyers on product pages, the homepage, as well as social media or newsletters. Remember, customers don't buy products; they purchase emotions, values or benefits. Don't hesitate to highlight practicalities and advantages. The Christmas shopping season is extraordinary. Consumers buy not only for themselves but also for their family and friends, so your messages can be more emotional than usual.
Embellish your online store
Shoppers love Christmas time! Give your website an Xmas-look to fit their mood. Prepare Christmassy banners; you can even think of changing some other elements in your online store or adding more green and red, which are associated with Holidays.
Provide many delivery options, and to make your offer competitive, you should think about free shipping. Add a countdown to inform your customers when it's the deadline for purchasing gifts that will be on time for Christmas Day. That way, you can avoid disappointment and complaints. You might also consider offering extra gift wrapping to save your customers' time ;)
Add ratings and opinions
As shoppers very often focus on buying gifts for their relatives, they demand the best quality. While searching for the best products, they pay attention to ratings and opinions. Add such elements to product pages on your website to take advantage of social proof. Opinions of your happy consumers can help make the purchasing decisions of future customers.
Make sure your website is mobile-friendly
Christmas shopping season is busy not only for retailers but also for shoppers. Their "TO DO" list is on fire because of work and home duties. On top of that, they need to get thoughtful gifts for close ones. No wonder that customers are more and more willing to purchase on mobiles. Nearly half of online shoppers in the US use mobile devices for that purpose. Make sure your website functions perfectly on both desktop and mobile. All the elements should be readable and easy-to-click.
Create landing pages for Holiday sales
You might also consider creating a few personalized landing pages to promote your Christmas sale and reach the target group. A landing page should be clear and easy-to-read. With no distractions, it should attract visitors to buy your products.
Improve the customer experience
Eliminate pain-points and smooth a buyer's journey to make the whole process even more pleasant. Online shopping should require minimum effort from buyers. If a web page is loading too slow, or registration is needed, consumers can simply leave the store and never come back.
Make the most of content marketing
Provide potential customers with helpful content. Create blog posts with gift ideas and tips on choosing the best products (Holiday Gift Guides). Once you expose your in-depth knowledge on the subject, you'll gain customers' trust. Articles on your website can also boost your website's SEO. Use the right keywords to position your online store higher in search results.