Chatbot - the secret weapon of digital marketers
Chatbot marketing is right now a highly trending secret weapon of digital marketers as well as business owners. Why still a secret? The number of businesses using this type of marketing is still minor. Unfortunately, most of the time it is connected with low awareness of its benefits and/or negative connections with the word “bot”.
Therefore, in this article, we explore what market trends stand behind the current and future development of chatbot marketing, known also as conversational marketing. Although I would rather call it a conversational transformation of our markets as the usage of these techniques is limitless.